Commercial Illustration
From one distinctive image to a family of artwork across your brand.
Adelya creates illustration for products, campaigns, publications and spaces. Bring the business purpose and the real places the artwork will appear; the visual direction can then grow around them.
Discuss a commercial projectSee an illustration system
Make a product distinct.
Make a message felt.
Brands & campaigns
Illustrated brand assets, campaign images and a connected visual language for a business. A recognisable family of artwork can span different formats without reducing every application to the same crop.
Products & packaging
Artwork that lives on a label, a textile, a piece of merchandise or a repeated surface. The design is considered at the scale and within the production limits of the object.
Publications & environments
Images for editorial stories, menus and physical spaces. The audience, viewing distance and surrounding content help determine how much detail belongs in the artwork.
The drawing is not
the end of the idea.
The shrimp illustration becomes a repeat pattern and a takeaway-packaging concept. The subject stays recognisable while scale, spacing and background change for each use.
This is an illustration-system study, not a claimed restaurant commission or a product currently for sale. It shows how a visual idea can be planned across formats before production begins.
A design that
became a real collection.
The Nutcracker project developed from an illustration into a collection of artwork for Oyobabe’s children’s clothing and bed linen. The published case shows the designs alongside the resulting products.
It is a useful example of planning related illustrations for more than one application. The work was developed around licensed source characters; those characters are not offered here as an unrestricted design resource.
For your own project, the same practical questions come first: where the artwork will appear, what the maker needs and which rights are required.
Explore the Nutcracker projectStart with the people
who will experience it.
Restaurants & cafés
Connect food, menus, packaging and the atmosphere of the space.
Explore restaurant illustrationHotels & hospitality
Give rooms, shared spaces and guest-facing materials a considered visual direction.
Explore hospitality artworkOffices & workplaces
Discuss commissioned artwork for a workplace, reception or a brand-led environment.
Explore office artworkHealthcare & wellness
Plan artwork around the setting and its users, without promising a medical outcome.
Explore artwork for wellness spacesStart with the outcome.
Keep the production in view.
1. Purpose & scope
Share the audience, message, brand context, required assets and channels. Include production specifications, budget, deadline and the person responsible for approval.
2. Direction & key artwork
Agree the visual approach through the planned concepts and sketches. Establish the key decisions before extending the artwork into a larger set.
3. Adaptation & review
Develop the approved illustrations for the specified formats. Review size, hierarchy and consistency with the people who will use or produce the files.
4. Final handoff
Deliver the agreed artwork and exports with usage defined in writing. Manufacturing, installation, source files and extra versions are included only when specified in the quote.
Read the process · Understand commercial illustration pricing
Before the project starts.
Can you work within our existing brand identity?
Share your guidelines, existing assets and the areas where illustration is needed. A project can extend an established identity without replacing the logo, typography or wider brand system.
Can an agency commission work for its client?
Describe the client, approval chain and intended uses. Clarify who commissions the work, who receives the files and which party needs the licence so the agreement matches the actual relationship.
Can one illustration be used across several formats?
Yes, when those adaptations are planned in the brief. A label, a large printed surface and a social post may require different compositions or exports rather than a simple resize.
How is commercial illustration priced?
The quote considers creative scope, number of assets, production requirements, schedule and usage. Channels, territory, duration, exclusivity and product applications should be described before a price is agreed.
Do you supply manufactured products or install artwork?
Illustration and production are different services. Share the maker’s requirements and ask about any additional coordination you need. Physical manufacture, site work or installation must be confirmed separately.
Will we receive editable files and exclusive rights?
Only when included in the written agreement. Ask for the file structure and rights your team needs at the start. See the current terms for the general licensing framework.
Put this direction into a useful brief.
Bring a relevant portfolio example and describe what you like about it: the handling of colour, the expression, the texture or the composition. Then describe your own subject and where the artwork will appear. The reference starts the discussion; the new work is developed for your particular purpose.
Build a short project brief · Ask about using an existing artworkWhere will your
next illustration live?
Send the business context, intended applications, approximate scope and your launch date.
Start a commercial briefEmail Adelya