Illustrated Logos & Brand Artwork
A character, a mark or a family of images that feels like your business.
Adelya develops illustration-led brand assets for businesses that want a more individual visual voice. Start with a distinctive image or plan a connected set for the places your audience meets the brand.
Discuss brand illustrationExplore the visual ideas
A recognisable beginning.
Room to grow around it.
An illustrated mark
A hand-drawn symbol, character or image-led logo direction. The brief needs to consider where the mark will appear, how small it must work and how it relates to the business name.
A character or mascot
A recurring illustrated presence can speak through different poses and expressions. A useful character has enough consistency to be recognised and enough flexibility to work beyond a single image.
A family of brand assets
Supporting illustrations, motifs and patterns can extend an existing identity across packaging, printed materials and digital content. This can add character without replacing the logo or rebuilding the whole brand.
One idea can
show up in different ways.
The seafood business-card study and Catpuccino Club illustration explore the relationship between an image, lettering and a visual setting. They are concept work: the café lettering is fictional, and the business card is a mockup.
For a live business, the same questions become more specific. What should people recognise first? What needs to remain consistent? Which pieces will your team actually use?
Keep the business
in the picture.
Tell Adelya what you make, who you serve and what you want the artwork to communicate. A small bakery, an independent creator and a product brand may all use illustration, but they should not look as though they came from the same preset.
For an established identity, share the guidelines, colors, typography and current materials. Identify where illustration is missing or where the existing visuals feel disconnected.
For a new identity, distinguish the illustration brief from naming, strategy, copywriting and complete brand design. The quote should state exactly which parts of that wider project are included.
Plan the versions
your team will need.
A detailed illustration may need a simplified treatment for a small label or a profile icon. A colored mark may also need an agreed single-color version. Those are design decisions, not merely file conversions.
List the intended applications, required formats and people who will use the files. Editable artwork, a usage guide, additional poses or a complete set of logo lockups can be scoped when needed.
Packaging artwork · Campaign assets · Character sticker sets
A clear direction
before a bigger system.
1. Define the role
Agree the audience, personality, applications and asset list. Establish the scope, rights, review stages, schedule and budget.
2. Develop the core idea
Review the agreed sketches and visual direction. Resolve the central character, symbol or illustration language before extending it across materials.
3. Build & deliver
Develop the approved assets and the specified versions. Review them in context, then prepare the agreed exports and any supporting guidance included in the order.
Before choosing a direction.
Do we need a new logo to commission brand illustration?
No. A set of supporting images can work within an existing identity. Share the current logo and guidelines so the artwork can complement what is already recognisable.
Can you design an illustrated logo?
Discuss the business, intended uses and required versions. An illustrated mark and a complete identity system are different scopes; the quote makes the agreed deliverables clear.
Will the artwork be supplied as vectors?
State that requirement at the beginning. Not every painterly treatment is naturally vector-based. The visual direction and production format need to be compatible rather than promising every format for every style.
Can we register the design as a trademark?
Tell Adelya about the intended use before commissioning. Legal clearance and registration are not included in an illustration service; the rights agreement and any specialist review should be arranged for your business needs.
What determines the price?
Visual development, number of assets, variations, file preparation, schedule and the rights required. A single supporting illustration and a complete character family are quoted differently.
Are exclusive rights and editable files included?
Only when specified in writing. Explain what your business and production partners need before the project starts. See the current terms for the general licensing framework.
Put this direction into a useful brief.
Bring a relevant portfolio example and describe what you like about it: the handling of colour, the expression, the texture or the composition. Then describe your own subject and where the artwork will appear. The reference starts the discussion; the new work is developed for your particular purpose.
Build a short project brief · Ask about using an existing artworkWhat should people
remember about yours?
Send your business context, existing identity and the materials you want to create.
Start a brand-illustration briefEmail Adelya