Stickers & Magnets

Custom sticker artwork for conversations, collections and things people keep.

A character with several moods. A tiny illustration that makes a package feel personal. A set of designs connected by an idea. Adelya creates artwork for digital sticker packs and designs intended for printed stickers or magnets.

Discuss your sticker projectExplore the horse pack
Full preview of a humorous horse sticker pack for Telegram, featuring multiple horse expressions and poses around the main character.
Knights Move / the horse sticker pack
The original launch visual for Adelya's Telegram sticker project.

On a screen.
On a notebook. On the fridge.

Digital sticker packs

A recurring character or a collection of illustrated reactions for a messaging platform. Expressions, gestures and short phrases work together, with each design planned to read at a small size.

Printed sticker artwork

Illustrations for individual stickers or a coordinated sheet. A brand insert, event giveaway or independent product collection starts with the purpose, audience and the printer’s requirements.

Magnet designs

Compact artwork for souvenirs, gifts or a small collection. The final dimensions and shape help determine how much detail belongs in the design. Magnet manufacture and materials are separate from the illustration commission.

One horse.
Several ways to say it.

For Knights Move, Adelya began with horse-related phrases and developed a character who could change costume, expression and pose while remaining recognisable. The result became a usable Telegram sticker pack.

The journal follows that first project from the idea to its release. It shows a useful distinction: drawing a character is one task; making that character communicate across a set of reactions is another.

A commissioned pack can start with your own phrases, a community’s shared jokes or the tone of a brand. The character should feel connected across the set without every sticker becoming the same drawing with different text.

Read the sticker-pack story
Open the existing pack on Telegram

Give every image
something to say.

For a reaction pack, write the situations before deciding on the exact poses. Greeting someone, celebrating, waiting, being tired and saying thank you ask for different body language.

For physical designs, think about the whole collection. Do the images share a subject, a palette, a place or an occasion? Is each one appealing on its own, and does the set feel connected when placed together?

A clear silhouette and a few deliberate details are often more useful than a miniature full scene. The artwork needs to be judged at the size where people will actually use it.

Build the character.
Then build the variations.

1. Purpose & platform

Share the audience, intended use, number of designs and required phrases. For digital work, name the platform and whether you need static artwork. Animation is a separate scope to confirm.

2. A visual starting point

Agree the character, palette, line treatment and degree of detail through the planned sketch stage. Resolve the key decisions before extending the design into a full collection.

3. The complete set

Develop the poses, expressions or individual subjects. Review the collection for consistency and readability, with feedback gathered at the agreed checkpoints.

4. Files for the next step

Prepare the agreed exports for the platform or printer. Uploading, print production, cut-path preparation and physical delivery must be named in the order when required.

Explore the process · Understand illustration pricing

Before the first expression.

Can you create a custom Telegram sticker pack?

Share the idea, audience, proposed number of stickers and the reactions or phrases you need. Static artwork and any help with platform preparation should be specified in the brief. The existing horse pack is an example, not a ready-made template for a new order.

Can the same designs become printed stickers or magnets?

They can be assessed for adaptation. Printing may need different dimensions, borders, color preparation and spacing. Include both digital and physical uses in the original brief when possible.

Do you print or manufacture the products?

This service centres on the artwork. Printing, magnet manufacture, materials, quantities and shipping are not automatically included. Your producer should supply the technical requirements for the files.

Can you use our existing mascot?

Provide the character guidelines and confirm that you have the necessary rights to commission new adaptations. A new original character is a different scope from developing poses for an established one.

How much does a sticker set cost?

The quote depends on character development, the number of designs, complexity, file preparation and usage. A set of small expressions and a collection of detailed standalone illustrations involve different work.

Can we sell the stickers?

Describe the planned sale, platforms and products before commissioning. The written licence should cover that commercial use. See the current terms; ownership of a delivered file does not automatically transfer copyright.

Put this direction into a useful brief.

Bring a relevant portfolio example and describe what you like about it: the handling of colour, the expression, the texture or the composition. Then describe your own subject and where the artwork will appear. The reference starts the discussion; the new work is developed for your particular purpose.

Build a short project brief · Ask about using an existing artwork

What should
your stickers say?

Send the theme, a few phrases or subjects, and where the finished designs will be used.

Start a sticker-design briefEmail Adelya

For a wider product range, explore merchandise illustration.

Book a project pre-callPrefer to talk it through? Choose a time with Adelya.